The Importance of Social Media

92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites

Social Media is one of the most powerful tools that a business can have. According to Hubspot, 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites. social media is growing at a very fast speed, every day new people from different ages and places join social media. Is very likely that most of your clients have a social media profile.

At this point, if your business doesn’t have an active social media presence, you are missing a great opportunity to increase your sales and revenue. Here is a look at just some of the main reasons why social media is so important for your business.

Increase Brand Recognition

According to Forbes, every opportunity you have to syndicate your content and increase your visibility is valuable. Your social media networks are just new channels for your brand’s voice and content. This is important because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers. For example, a frequent Twitter user could hear about your company for the first time only after stumbling upon it in a newsfeed. Or, an otherwise apathetic customer might become better acquainted with your brand after seeing your presence on multiple networks.

Improved brand loyalty

According to a report published by Texas Tech University, brands who engage on social media channels enjoy higher loyalty from their customers. The report concludes “Companies should take advantage of the tools social media gives them when it comes to connecting with their audience. A strategic and open social media plan could prove influential in morphing consumers into being brand loyal.”

Higher conversion rates

According to Forbes, Social media marketing results in higher conversion rates in a few distinct ways. Perhaps the most significant is its humanization element; the fact that brands become more humanized by interacting in social media channels. Social media is a place where brands can act as people do, and this is important because people like doing business with other people; not with companies.

It Helps Your SEO

If you are doing it right, your social media profiles will bring more people to your website. This will help you improve your SEO and your ranks.

Bigger Target Audience

You can sell your product or service, depending on your type of business, to people 5 hours away from your location. Also, you can reach more people faster. With social media, you only need to create a post and within minutes, thousands of possible clients will receive your message.


The most important social media profiles are FREE. You don’t need to pay to have a Facebook or Twitter profile. And in most cases, the cost to advertise your business is very low.

These are only a few of the many reasons why social media is extremely important for your business. Your business’s social media marketing must be accompanied by a professional identity and website design. If you don’t have a professional logo and a professional website design, everything will be worthless.

If you have any questions about social media marketing or would like to talk more about the benefits of social media, give us a call at 714.798.4670 or send us an email at At Dabre Marketing, we can help you use the internet to make your business succeed.